Google Display Ad Banners
Turn Market Momentum Into Personal Wins
Gold visuals = value + urgency
Confident persona = relatable + aspirational
Abhishek Kumar
Senior Graphic Designer/Art Director
Campaign Creative
Showcase
Promote Gold Trading on Capital.com in 2025
Creative Direction
Objective
Design System
Hook: Gold hits $3,000/oz (historic high)
Proof: 100,000+ traders already on Capital.com
CTA: “Trade Gold Now”
Approval
#C09C7C
Link
#8D5F23
Text
#20222F
Attention
#F3C238
h1
h2
h3
h4
Capital.com
h5
Capital.com
Capital.com
Capital.com
Capital.com
Open Sans set with the perfect-fourth modular type scale
Typography
Colour Platte
Colour Platte
Colour Platte
Sidebar placements (finance blogs, news sites)
Skyscraper Banners
300px
300px
600px
600px
600px
600px
600px
600px
600px
600px
Embedded within content or articles
Top or bottom of web pages
Rectangle Banner
Leaderboard Banner
Mix of FOMO and Trust-building
Thank you for reviewing this creative proposal. Every asset in this submission is crafted with performance, platform requirements, and user behavior in mind. The strategy is designed to capture attention and convert — with compelling visuals, consistent messaging, and data-driven thinking. Looking forward to the opportunity to bring this creative vision to life at Capital.com.
Ads Platform
Campaign Performance Metrics
Creative Expansion Ideas
🚀 Scaling the Campaign Further
Sucess Metrics Breakdown
What’s Next?
All metrics align with performance marketing best practices for platforms like Google Ads, Meta, and YouTube.
This concept is scalable, versatile, and ready to perform across multiple paid channels beyond display alone.
How many people clicked after seeing the ad
Indicates ad’s ability to grab attention
Shows effectiveness of the creative + landing page
Measures overall profitability of the campaign
Helps gauge how engaging the ad is
Reflects how resonant and interactive the creative is
Tells us if we’re targeting the right audience
How many users converted after clicking
Revenue generated per dollar spent on ads
(For video) How many completed the video ad
Likes, shares, comments on social versions
Users leaving the site after clicking the ad
Metric
CTR
CVR
ROAS
VTR
Engagement
Rate
Bounce
Rate
What it Measures
Why it Matters
15-sec YouTube Shorts & Reels version to amplify urgency around gold’s all-time high.
Video Extension
Mobile-optimized vertical formats for Instagram Stories, FB Stories, and YouTube Shorts.
Social Story
Variants
Transcreate this concept in other languages for GCC or SEA markets where gold trading is trending.
Localization
Potential
Dynamic banners based on user behavior (e.g., cart abandoners or app visitors).
Retargeting
Creatives
A consistent visual language crafted with a premium color palette, modern typography, and platform-optimized design.