Youtube Ad Video
A short, impactful, performance-driven video ad promoting gold trading at Capital.com.
Abhishek Kumar
Senior Graphic Designer/Art Director
Video Creative
Showcase
Gold Trading Video Campaign
Objective
Design System
15-Second YouTube/Google Display Video Ad
Approval
#C09C7C
Link
#8D5F23
Text
#20222F
Attention
#F3C238
h1
h2
h3
h4
Capital.com
h5
Capital.com
Capital.com
Capital.com
Capital.com
Open Sans set with the perfect-fourth modular type scale
Typography
Colour Platte
Colour Platte
Colour Platte
Retail traders, young investors, mobile-first users.
Retail traders, young investors, mobile-first users.
A consistent visual language crafted with a premium color palette, modern typography, and platform-optimized design.
Target Audience & Strategy
Embedded within content or articles
Embedded within content or articles
Designed to capture instant attention, create urgency, and drive decisive trading action.
Capital.com Youtube Ad video preview
Youtube Ads
Video Preview
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This video asset is crafted with performance-first thinking, emotional impact, and platform optimization in mind — ready to drive engagement for Capital.com's gold trading campaigns.
Each metric was selected to measure real-world performance impact and campaign efficiency.
Success Metrics
All metrics align with performance marketing best practices for platforms like Google Ads, Meta, and YouTube.
Click Through Rate
Higher CTR = Strong Hook
Converting Interested Users
Video engagement measure
Efficiency of campaign
Conversion Rate
View Through Rate
Return on Ad Spend
Metric
CTR
CVR
VTR
ROAS
Meaning
Impact
Creative Strategy
Hook instantly (Gold $3,000)
Build urgency + FOMO
Drive clear action: Trade Now
Design Aesthetic & Sound Design
Minimalistic, premium
Bold typography
Black, white, gold color palette
Dynamic transitions
✅
✅
✅
✅
Minimalistic, premium
Bold typography
Black, white, gold color palette
Dynamic transitions
✅
✅
✅
✅
Chart spike + Trading FX
Fast-paced beats
Positive energy Vibe
Energetic
✅
✅
✅
✅
Crafted with a bold visual style and energetic sound design to drive engagement and urgency.
Assets were organized for handoff, ensuring smooth team collaboration and reusability.
Platforms used
Ads Platform
